Wednesday, 23 December 2009

UK production leading the way for kids TV

Cbeebies is by far the most popular pre-school TV channel in the UK, with 95% of it's shows made in house. Cbeebies are currently enjoying a great amount of success with their latest home grown smash Waybuloo, a big part of the formula is that the adorable characters interact and play with real kids. There's a massive range of CBeebies toys, most of which are in high demand for Christmas.

Disney and Nick Jr are the next 2 kids TV channels of choice in the UK, both of which are trying to adapt to fit in with the current market here. Disney's latest hit is a UK made show called Jungle Junction, based in an imaginary jungle, the characters are animals on wheels. Disney are expected to give the Spider Eye production company a second series, and other UK productions are also set to follow.

Nick Jr have probably already made bigger steps towards clawing back some market share, UK home grown series like Peppa Pig, Roary The Racing Car and Ben & Holly's Little Kingdom, have helped increase the popularity of the channel.

Cbeebies is already in Australia and launches across the world via BBC Worldwide, channels in Poland and Latin America will soon be available. Cbeebies will have to adapt their shows to inherit the personalities of each country, new shows locally will also be produced.

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